UX | Campaign

The objective of this campaign is to promote Vedantu's Success Code program, which helps students prepare for competitive exams and achieve their academic goals.

Target Audience: The target audience for this campaign is students between the ages of 14 to 20 who are preparing for competitive exams like JEE, NEET, and other entrance exams.

Media Channels: The campaign should utilize a mix of digital and traditional media channels to reach the target audience, including social media, online advertising, email marketing, and print advertising.

Visuals and Graphics: The visuals and graphics for the campaign should be bright, engaging, and eye-catching. They should convey the idea of success, achievement, and hard work. The use of illustrations, icons, and infographics can help simplify complex concepts and make them more visually appealing. The campaign should run for a period of four to six weeks, with the initial launch followed by ongoing promotion and follow-up activities to maintain engagement and encourage sign-ups.

Budget: The budget for the campaign should be sufficient to cover the cost of advertising and promotional materials, as well as any associated costs for creative services and media placement.